Shelf Awareness
Shelf Awareness is an American publishing company that produces two e-zines focused on bookselling, books, and book reviews: Shelf Awareness is aimed at general consumers, while Shelf Awareness Pro caters for industry professionals. == History == The company was co-founded by editor/journalist John Mutter (editor-in-chief) and Jenn Risko (publisher) in 2005 to produce a trade magazine for booksellers.