Shelf-ready packaging (SRP) and retail-ready packaging (RRP) (also prêt-à-vendre (PAV)) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale. == Background == Retailers, particularly large big-box stores, superstores and warehouse clubs, sell large quantities of fast-moving consumer goods.
Shelf-ready packaging (SRP) and retail-ready packaging (RRP) (also prêt-à-vendre (PAV)) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale. == Background == Retailers, particularly large big-box stores, superstores and warehouse clubs, sell large quantities of fast-moving consumer goods.
Source: Wikipedia "Shelf-ready packaging" · CC BY-SA 4.0
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