Sign value
In sociology and in economics, the term sign value denotes and describes the value accorded to an object because of the prestige (social status) that it imparts upon the possessor, rather than the material value and utility derived from the function and the primary use of the object. For example, the buyer of a Rolls-Royce limousine might partly value the automobile as transport, yet might also value it as a sign that signifies his or her wealth to a particular community and to society in general.