In the entertainment industry, a sleeper hit is a film, television series, music release, video game or other entertainment product that was initially unsuccessful on release, but eventually became a surprise success. A sleeper hit may have had little to no promotion or lack a successful launch, but gradually develops a fandom and spreads via word of mouth, media coverage, or unexpected internet virality.
In the entertainment industry, a sleeper hit is a film, television series, music release, video game or other entertainment product that was initially unsuccessful on release, but eventually became a surprise success. A sleeper hit may have had little to no promotion or lack a successful launch, but gradually develops a fandom and spreads via word of mouth, media coverage, or unexpected internet virality.
Source: Wikipedia "Sleeper hit" · CC BY-SA 4.0
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