Social CRM (customer relationship management) is the use of social media services, techniques and technology to enable organizations to engage with their customers. == Applications == Social CRM has applications in marketing, customer service and sales, including: Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.
Social CRM (customer relationship management) is the use of social media services, techniques and technology to enable organizations to engage with their customers. == Applications == Social CRM has applications in marketing, customer service and sales, including: Social engagement with prospects: Social CRM tools allow businesses to better engage with their customers by, for example, listening to sentiments about their products and services.
Source: Wikipedia "Social CRM" · CC BY-SA 4.0
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