In politics, particularly in international politics, soft power is the ability to influence or persuade others through the use of persuasive means, as opposed to the use of force or coercion, which is an aspect of hard power. This process entails the strategic shaping of others' preferences through the use of appealing, non-coercive, and attractive means, using culture, political values, and foreign policies to enact change.
In politics, particularly in international politics, soft power is the ability to influence or persuade others through the use of persuasive means, as opposed to the use of force or coercion, which is an aspect of hard power. This process entails the strategic shaping of others' preferences through the use of appealing, non-coercive, and attractive means, using culture, political values, and foreign policies to enact change.
Source: Wikipedia "Soft power" · CC BY-SA 4.0
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