Speak Good English Movement
The Speak Good English Movement (SGEM) is a campaign by the Government of Singapore, launched by then-Prime Minister Goh Chok Tong on 29 April 2000, to standardise Singapore English. It is seen as a measure to counter the usage of Singlish, the vernacular dialect of the country.
Source: Wikipedia — Speak Good English Movement (CC BY-SA 4.0)