Spotify Wrapped is a year-in-review feature and viral marketing campaign hosted by Spotify every year since 2016. Typically released in late November or early December, it allows users to view a summary of their activity on the platform over the past year, which can then be shared on social media.
Spotify Wrapped is a year-in-review feature and viral marketing campaign hosted by Spotify every year since 2016. Typically released in late November or early December, it allows users to view a summary of their activity on the platform over the past year, which can then be shared on social media.
Source: Wikipedia "Spotify Wrapped" · CC BY-SA 4.0
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