Status brands are brands that, through association, inherently increase their owner's popularity in a certain community. Unlike luxury brands, status brands are usually available at different price points and thus are available to shoppers of various demographics.
Status brands are brands that, through association, inherently increase their owner's popularity in a certain community. Unlike luxury brands, status brands are usually available at different price points and thus are available to shoppers of various demographics.
Source: Wikipedia "Status brand" · CC BY-SA 4.0
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