Suicide of Renata Kambolina
On November 23, 2015, 16-year-old Russian student Renata Kambolina died by suicide in Ussuriysk. Her death drew attention online, particularly her last post on VKontakte (where she went by the name Rina Palenkova), in which she wrote "nya.bye." Her death was then discussed on internet forums and in various groups, and she became a virtual idol of suicide for depressed teenagers on social networks.
Source: Wikipedia — Suicide of Renata Kambolina (CC BY-SA 4.0)