A surprise album or surprise release is an album or single with little or no prior announcement, marketing, or promotion. The strategy contrasts traditional album releases, which typically feature weeks or months of advertising in the form of singles, music videos, tour announcements, and album pre-sales.
A surprise album or surprise release is an album or single with little or no prior announcement, marketing, or promotion. The strategy contrasts traditional album releases, which typically feature weeks or months of advertising in the form of singles, music videos, tour announcements, and album pre-sales.
Source: Wikipedia "Surprise album" · CC BY-SA 4.0
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