Swatch Internet Time (or .beat time) is a decimal time system introduced in 1998 by the Swatch corporation as part of the marketing campaign for their line of ".beat" watches. Those without a watch could use the Internet to view the current time on the watchmaker's website or third-party websites.
Swatch Internet Time (or .beat time) is a decimal time system introduced in 1998 by the Swatch corporation as part of the marketing campaign for their line of ".beat" watches. Those without a watch could use the Internet to view the current time on the watchmaker's website or third-party websites.
Source: Wikipedia "Swatch Internet Time" · CC BY-SA 4.0
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