Tag management system
A tag management system (TMS) is a software solution that helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels, web beacons, or snippets of JavaScript code) used to collect and share data across digital properties such as websites and web applications. A TMS allows marketers and developers to efficiently deploy, update, and manage these tags without extensive manual coding, and can also be used to implement dynamic website or application changes based on user behavior or contextual data.