Test and learn is a set of practices followed by retailers, banks and other consumer-focused companies to test ideas in a small number of locations or customers to predict impact. The process is often designed to answer three questions about any tested program before rollout: What impact will the program have on key performance indicators if executed across the network or customer base?
Test and learn is a set of practices followed by retailers, banks and other consumer-focused companies to test ideas in a small number of locations or customers to predict impact. The process is often designed to answer three questions about any tested program before rollout: What impact will the program have on key performance indicators if executed across the network or customer base?
Source: Wikipedia "Test and learn" · CC BY-SA 4.0
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