The Engineering of Consent

"The Engineering of Consent" is an essay by Edward Bernays first published in 1947, and a book he published in 1955. == Overview == In his own words, Bernays describes engineering consent as "use of an engineering approach—that is, action based only on thorough knowledge of the situation and on the application of scientific principles and tried practices to the task of getting people to support ideas and programs." Bernays explained, "Professionally, [public relations] activities are planned and executed by trained practitioners in accordance with scientific principles, based on the findings of social scientists.

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