Thermodynamic and kinetic reaction control
Thermodynamic reaction control or kinetic reaction control in a chemical reaction can decide the composition in a reaction product mixture when competing pathways lead to different products and the reaction conditions influence the selectivity or stereoselectivity. The distinction is relevant when product A forms faster than product B because the activation energy for product A is lower than that for product B, yet product B is more stable.
Source: Wikipedia — Thermodynamic and kinetic reaction control (CC BY-SA 4.0)