Think Small is an American advertising campaign developed by the Doyle Dane Bernbach (DDB) agency for the Volkswagen Beetle in 1959. The original ad copy was written by Julian Koenig, who was followed by many other copywriters under art director Helmut Krone for the first 100 ads of the campaign, most notably Bob Levenson.
Think Small is an American advertising campaign developed by the Doyle Dane Bernbach (DDB) agency for the Volkswagen Beetle in 1959. The original ad copy was written by Julian Koenig, who was followed by many other copywriters under art director Helmut Krone for the first 100 ads of the campaign, most notably Bob Levenson.
Source: Wikipedia "Think Small" · CC BY-SA 4.0
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