Tobacco Road is a term used in college sports, mainly basketball, for the four rival universities of North Carolina (also known locally as the "Big Four") that play in the Atlantic Coast Conference (ACC). The term refers to the area's history as a major tobacco producer.
Tobacco Road is a term used in college sports, mainly basketball, for the four rival universities of North Carolina (also known locally as the "Big Four") that play in the Atlantic Coast Conference (ACC). The term refers to the area's history as a major tobacco producer.
Source: Wikipedia "Tobacco Road (rivalry)" · CC BY-SA 4.0
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