Pasadena Tournament of Roses Association

Pasadena Tournament of Roses Association, created by the efforts of Charles Frederick Holder and Francis F. Rowland, is the non-profit organization that has annually produced the Rose Parade on New Year's Day since 1890 and the Rose Bowl since 1902. "America's New Year Celebration" is "a festival of flowers, music and equestrians and sports unequaled anywhere in the world", according to the Tournament of Roses.

Source: Wikipedia — Pasadena Tournament of Roses Association (CC BY-SA 4.0)