Transportation theory (psychology)

Narrative transportation theory, proposed by Green and Brock suggests that people become immersed in a story when they experience focused attention, emotional engagement, mental imagery, and a detachment from reality while reading. In this state, individuals tend to remember the story content better, adopt beliefs and attitudes more aligned with the narrative, and engage less critically with its content.

Source: Wikipedia — Transportation theory (psychology) (CC BY-SA 4.0)