Viva (stylized VIVA, but not an acronym according to program director Dieter Gorny) was a German free-to-air music television channel, first broadcast on 1 December 1993. The channel was intended to compete against MTV Europe and was the sole German-language music TV channel after the closure of musicbox in 1988, while MTV was only broadcast in English until the introduction of MTV Germany in 1997.
Viva (stylized VIVA, but not an acronym according to program director Dieter Gorny) was a German free-to-air music television channel, first broadcast on 1 December 1993. The channel was intended to compete against MTV Europe and was the sole German-language music TV channel after the closure of musicbox in 1988, while MTV was only broadcast in English until the introduction of MTV Germany in 1997.
Source: Wikipedia "VIVA Germany" · CC BY-SA 4.0
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