A valence issue is a political issue where there is a broad amount of consensus among voters. As valence issues are representative of a goal or quality, voters use valence issues to evaluate a political party’s effectiveness in producing this particular goal or quality.
A valence issue is a political issue where there is a broad amount of consensus among voters. As valence issues are representative of a goal or quality, voters use valence issues to evaluate a political party’s effectiveness in producing this particular goal or quality.
Source: Wikipedia "Valence issue" · CC BY-SA 4.0
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