Virtual reality cue reactivity
Virtual Reality Cue Reactivity (VRCR) is a computer-enhanced methodology used to assess behavioral and physiological reactivity to drug and alcohol sensory cues. Studies indicate that cue reactivity—a response to the presentation of various visual, auditory, olfactory, and tactile cues—increases physiological excitement in addicts.
Source: Wikipedia — Virtual reality cue reactivity (CC BY-SA 4.0)