WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", with WhopperCoin turning a burger into an "investment vehicle".
WhopperCoin was a cryptocurrency launched by the Russian branch of Burger King as a loyalty program in the summer of 2017. It was primarily notable for being the first issuance of branded cryptocurrency by a major company and the first form of loyalty points that could be traded freely; the BBC noted that Burger King was the "first major corporate brand to issue its own crypto-cash", with WhopperCoin turning a burger into an "investment vehicle".
Source: Wikipedia "WhopperCoin" · CC BY-SA 4.0
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