Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts.
Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts.
Source: Wikipedia "Win–loss analytics" · CC BY-SA 4.0
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