World famous in New Zealand

The phrase "world famous in New Zealand" is a commonly used phrase within New Zealand and the slogan of Lemon & Paeroa soft drink, coined by the British advertising agency Saatchi and Saatchi in 1993. It is used to describe items that though famous within New Zealand are unknown in the rest of the world, whereas similar items and people in larger countries would have a far higher media profile and would therefore be famous worldwide.

Source: Wikipedia — World famous in New Zealand (CC BY-SA 4.0)