Worldwide Day of Play
Worldwide Day of Play is an annual event produced by Nickelodeon, designed to encourage children and parents to turn off the electronics and play together, especially outdoors. The yearly event officially began on October 2, 2004, and has been broadcast on all of Viacom (now Paramount Skydance)-owned children's channels: Nickelodeon, Nick GAS (until 2007 because of New Year's Eve closure), Nick Jr.