Yellow Pack
Yellow Pack was a brand of generic groceries, first launched in March 1980 by Fine Fare, a British regional supermarket chain ultimately owned by the Weston family, whose extensive interests include the UK's Associated British Foods, Loblaw Companies in North America, and a range of upmarket retailers such as Selfridges, Brown Thomas and Fortnum & Mason. Distinctively packaged in yellow with aggressive black print, under a brand name ("YelLOW PRICE Packs") invented in January 1980 by the Collett Dickenson Pearce advertising agency, Yellow Packs, unlike previous generic grocery launches in North America and Europe, were positioned, next to a modestly successful own-label range, as the cheapest version of the product concerned available in Britain.