Brand aversion
Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of experiences with that brand and its products, similar to taste aversion.
Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of experiences with that brand and its products, similar to taste aversion.
Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of experiences with that brand and its products, similar to taste aversion.
Source: Wikipedia "Brand aversion" · CC BY-SA 4.0
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