Conspicuous conservation describes consumers who purchase environmentally friendly products in order to signal a higher social status. == Origins == The term is derived from the term "conspicuous consumption," coined by economist and sociologist Thorstein Veblen in his 1899 book The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions.
Conspicuous conservation describes consumers who purchase environmentally friendly products in order to signal a higher social status. == Origins == The term is derived from the term "conspicuous consumption," coined by economist and sociologist Thorstein Veblen in his 1899 book The Theory of the Leisure Class: An Economic Study in the Evolution of Institutions.
Source: Wikipedia "Conspicuous conservation" · CC BY-SA 4.0
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