Demand-side platform
A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. A DSP surfaces digital advertising inventory from multiple sources, where an advertiser or agency can manage marketing campaigns by defining the target audience, bid amount, overall budgets, ad format, and other parameters, while getting feedback about ad impressions and audience behavior in the form of campaign reporting.