A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers, connected TV (CTV) publishers, mobile app developers, and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Supply-side platforms are an integral part of the programmatic advertising ecosystem, enabling the automated selling and optimization of digital media space.
A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers, connected TV (CTV) publishers, mobile app developers, and digital out-of-home (DOOH) media owners to manage their advertising inventory, fill it with ads, and receive revenue. Supply-side platforms are an integral part of the programmatic advertising ecosystem, enabling the automated selling and optimization of digital media space.
Source: Wikipedia "Supply-side platform" · CC BY-SA 4.0
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