Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally.
Global marketing is defined as "marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally.
Source: Wikipedia "Global marketing" · CC BY-SA 4.0
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