Microtargeting

Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate.

Source: Wikipedia — Microtargeting (CC BY-SA 4.0)

Microtargeting

Microtargeting is the use of online data to tailor advertising messages to individuals, based on the identification of recipients' personal vulnerabilities. Such tactics can be used for promoting a product or a political candidate.

Source: Wikipedia "Microtargeting" · CC BY-SA 4.0

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