Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting. It may refer to advertising or programming via radio, podcast, newspaper, television, or the Internet.
Narrowcasting is the dissemination of information to a specialised audience, rather than to the broader public-at-large; it is the opposite of broadcasting. It may refer to advertising or programming via radio, podcast, newspaper, television, or the Internet.
Source: Wikipedia "Narrowcasting" · CC BY-SA 4.0
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