Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer's website before.
Search retargeting is a form of retargeting employed by online marketers that target an audience based on the previous searches they conduct on other websites. Unlike site retargeting, search retargeting is designed to find new customers which have likely never been to a marketer's website before.
Source: Wikipedia "Search retargeting" · CC BY-SA 4.0
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