A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service.
A target market is a group of customers within a business's serviceable available market at which a business aims its product features, marketing efforts and pricing. A target market is a subset of the total market for a product or service.
Source: Wikipedia "Target market" · CC BY-SA 4.0
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