Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity for a product or service. TAM helps prioritize business opportunities by serving as a size metric of a given opportunity's underlying potential.
Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity for a product or service. TAM helps prioritize business opportunities by serving as a size metric of a given opportunity's underlying potential.
Source: Wikipedia "Total addressable market" · CC BY-SA 4.0
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