The McDonaldization of Society

The McDonaldization of Society was first proposed by sociologist George Ritzer in an article for The Journal of American Culture and expanded in his 1993 book of the same name. Ritzer suggests that in the later part of the 20th century the socially-structured form of the fast-food restaurant has become the organizational force representing and extending the process of rationalization into the realm of everyday interaction and individual identity.

Source: Wikipedia — The McDonaldization of Society (CC BY-SA 4.0)