White genocide (Armenians)

White genocide (Armenian: սպիտակ ցեղասպանություն, romanized: spitak tseghaspanutyun, սպիտակ եղեռն, spitak yeghern or ճերմակ ջարդ, jermag chart, 'white massacre') is a descriptive term that is used in the Armenian diaspora, for the process of assimilation, especially in the Western world. The use of the word white is a reference to the bloodless loss of identity originating from nonviolent factors in contrast to red which would denote genocide by violence and represent bleeding.

Source: Wikipedia — White genocide (Armenians) (CC BY-SA 4.0)